jcrew for buglife

I don’t have an October favourite this month since a lot of new items came to the store pretty late and the new collection came in just few days ago. I feel like I need more time to know these products, touch them and style around with them more before I can say I’m loving any of the new items for the month. There are a few that caught my eyes and trust me, I started trying them on already so let’s be patience.

Instead of a monthly favourite post this month, I decided to write about a J.Crew collaboration project with a third party brand. This project did not come to my interest until a customer came in our store and asked me more about it. She read about this article and was hoping to come in for the actual product. Unfortunately when she came in, the item hasn’t arrived yet and it really disappoint her.

J.Crew for BugLife is a charity collaboration that is devoted to the conservation of bees and other endangered bugs. It is to raise awareness to the importance of bees to our ecosystem. The project is not only to help BugLife but it is also to celebrate one of the openings of J.Crew Store in London. This project brought J.Crew and BugLife together with four different T-shirt designs. This includes the linen women’s tee, cotton men’s tee, cotton Crewcuts for girl’s tee, and cotton Crewcuts for boy’s tee. All cute designs hand drawn graphics by designer Emma Smith from London.

J.Crew for BugLife Women’s Tee

The women’s tee is the only one that is made with linen. Women’s tee gets the honey bee design. Honey bees are the ones who store and produce honey.

J.Crew for BugLife Men’s Tee

The men’s cotton tee gets the solitary bee design.

J.Crew for BugLife Crewcuts for Girl’s Tee

The Crewcuts for Girl’s BugLife tee gets a Queen bee design. The Queen bees are known to live in the hive most of the time to grow and become sexually mature for reproduction. Usually, there would only be one Queen bee in one hive.

J.Crew for BugLife Crewcuts for Boy’s Tee

And finally, the boys get the design of a fat and furry bumble bee. Bumble bees are known for their importance of pollen transmission and honey harvesting. They are known to be the most “hardworking” bee within the different types of bee species.

Aside from the T-shirts designed by Emma Smith. Bespoke J.Crew seed paper packs were also given away to every customer starting from May 1st till December 31st in the new London J.Crew store. We are encouraging people to grow their own plants and flowers to help save the bees and our ecosystem. Localised honey from Regents Park Honey Company, made in hives situated in Regent’s Park and the surrounding areas also partnered up with Emma’s design and is giving away honey jars.

For Vancouver customers like us, obviously we don’t get a chance to receive these small goods. But the company is kind enough to send some lovely bee umbrellas to our flagship store at Robson Street. These umbrellas are not for sale. Customers shopping at Robson can as for these umbrella for free with no minimum purchases. The cute green umbrella has all four bees on the outer surface while inside the inner surface, each bee gets a little quote about them.

BugLife Umbrella Quotes

Honey Bee:

“The original organic farmers, honey bees pollinate one-third of everything we eat.”

Queen Bee:

“God Save the Queen (Bee). She’s the life of the hive. Literally.”

Solitary Bee:

“1,000 flowers in a day = business as usual for a solitary bee.”

Bumble Bee:

“Without bumble bees, there’d be no strawberry shortcake.”

Super cute collaboration. For more details of the BugLife story, visit J.Crew blog for a studio tour with Emma Smith here.

– nat